Digital Signage in Retail
Digital signage is a powerfull tool, especially in the retail world.
Digital Information displays can be used throughout the store Digital information displays can be used throughout the store for branding, merchandising, promoting products and entertaining customers. Not only are they visually appealing, but they give retailers the opportunity to improve a customer’s shopping experience.
These are the four main advantages we believe digital signage has in retail:
1. Digital signage is instant
Digital displays allow you to change information immediately, such as promotions for products or for specific customers. Unlike static signage that may have been in place before, this can be a much less time-consuming way of getting your information across instantly and fast. Content can also be targeted according to time, gender and specific events allowing precise marketing to targeted audiences leading to increased sales
2. The ability to use in-store digital advertising
Digital advertising screens allow advertisers to buy screen time for their product or service, this helps drive more sales and increases exposure. Factors such as the size of the screen, type of content and circumstances can be varied, but the most successful networks are always treated the same as other in-store mediums. This is also a means of making money, as retailers can sell advertising space to their suppliers; it also helps enhance the features and benefits of new products.
3. Raising brand awareness & sales
Digital signage can complement current marketing and merchandising strategies to further enhance the shopping experience, it helps build loyalty, and also increase sales. The use of digital signage to provide relevant information to an audience near the point of purchase has allowed retailers to generate higher brand awareness and boost their sales.
4. Employee training & skills management
Retailers will typically face high levels of employee turnover. Digital signage can raise awareness about current job vacancies or provide staff training, improving employee competence and job satisfaction. Staff training can be given on a global level thus saving time and the costs of travel